Services
The parent market is shifting fast—you need strategic guidance from someone who understands both market dynamics and lived parent experience.
I partner with startups and growth-stage companies serving modern families to develop positioning, audience insights, and growth strategies that cut through the noise.
Brand Strategy
When every competitor claims to 'understand parents,' you need positioning rooted in genuine understanding, not stereotypes. I help you articulate brand ethos and messaging frameworks that resonate with your ideal customers.
Services include:
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Brand positioning
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Narrative development
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Target audience analysis
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Brand voice & messaging frameworks
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Content strategy development
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Channel strategy
Sample deliverables:
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Brand strategy framework, including positioning statement
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Messaging framework
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Brand voice guide
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Channel playbook
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Content strategy framework
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Follow-up strategy session(s)
Ready to transform how you connect with your audiences?
If you're building something that genuinely helps families, and you're struggling to break through—let's talk. Together, we'll create marketing that honors your mission while driving growth. Because when families benefit, you do too. Reach out below to start the conversation.